You represent the guild. When people see your behavior - they associate that behavior as the standard for all of us.

Your actions in PUGs (5-mans and raids), Trade Chat, General Chat, etc reflect upon the guild as a whole.

If your an ass or a jerk - the officers have to take time out of their schedule to listen to someone who's not even in the guild about the issue.

On the oposite side - we appreciate all those comments about folks who go above and beyond - sometimes we hear about those too :)

Please Just be mindful of your appearance before the public eye.

Behavior in Public channels

don't be a jerk - jerk's arn't EoC material
don't go off on the trade chat from a character with an EoC guild tag - that's what alts are for

Behavior in groups

Try not to leave a group "hanging".
don't join a group an hour before the raid, you'll have to leave the group to be on time for raids.
don't join a group if you don't have the time to finish